The island of Hvar is presented as a unique destination at the fair in New York

The tourist boards of the island of Hvar, together with the island's business entities, will participate in the tourist fair from January 27 to 29, 2023. New York Travel & Adventures Show.

On the first day of the fair, Pjer Šimunović, Ambassador of the Republic of Croatia to the USA, and Nikica Kopačević, Consul General of the Republic of Croatia to the USA, visited the Hvar stand on the first day of the fair, in addition to numerous visitors, travel agents and media.

In cooperation with the Croatian Tourist Board, the Maslina Hotel, the company Sunčani Hvar and Valamar, in addition to performing at the fair, the tourist boards of the island of Hvar also organized a business (B25B) event on January 2. presentation of the island of Hvar in Delmonico's restaurant, which was attended by 80 travel agents and 25 tourism-oriented media (Conde Nast, Travel and Leisure, National Geographic, Forbes).

During the presentation, the ambassador and consul of the Republic of Croatia in the USA, the director of the HTZ representative office in the USA Leila Keršić Jurić, the mayor of Hvar Rikardo Novak and the mayor of the Old Town Antonio Škarpa, as well as the owner of the Maslina Hotel Maud Truchi, addressed the tourist agents and the media during the presentation. and Sheikh Mubarak Ali Abdulla Hamad Alkhalifa, representative of the company Sunčani Hvar. 

The island is also presented through its flavors, and renowned chefs Hrvoje Zirojević and Neno Mladenović designed Dalmatian brunch in the form of finger food snacks.

A prize draw was also held at the presentation, where hotel companies awarded agents 3 four-day stays on the island of Hvar. 

Presence at the fair and the visibility of the island of Hvar on the US market is extremely important since in 2023 the island of Hvar was visited by 42.943 Americans with 113.971 overnight stays.

In the City of Hvar, American citizens are in first place in the number of arrivals, i.e. in second place in the number of overnight stays in 2023. The potential for further growth is great, as evidenced by the large number of participants in B2B meetings as well as visitors to the Hvar stand at the fair.

The tourist boards of the island of Hvar will continue to participate in fairs and organize B2B presentations promote the island as a unique destination and invite tourism businesses on the island of Hvar to actively participate in joint promotional activities.

/// Tourist boards of the island of Hvar presented a joint brand strategy

/// Iva Belaj Šantić, TZ Hvar: Joint promotion of the island is one of the most important activities of the joint brand strategy

Photo source: Facebook Light of Hvar