Airbnb directly targets hotels as competitors with an excellent campaign and communication

The campaign promotes staying in Airbnb accommodation as a better option compared to hotel accommodation.

Author  HrTurizam.hr

2. September 2023.
Airbnb's latest campaign issues an explicit challenge to the hotel industry by publishing animated films showing the freedom travelers enjoy in isolated accommodation units. It is a short but extremely effective communication through two animated videos with a different narrative, but the same message: Airbnb makes more sense than booking a hotel. It all boils down to a clear narrative and accounts...
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Author  HrTurizam.hr

2. September 2023.