The Museum of Illusions chose the Fast Review solution to increase the number of visitor reviews

Today, reviews are the holy grail in business and the biggest currency, especially in tourism. 

However, people are often not aware that reviews will often leave the user dissatisfied, and much less satisfied - and that is exactly why consumers should be motivated by communication to leave reviews if they are of course satisfied with the experience, i.e. the overall service. 

At the heart of the business of the Museum of Illusions (MI), the experience is the main player or the beginning and the end. Precisely with the goal of satisfied visitors leaving their reviews after the tour, the Museum of Illusions has integrated the solution of Fast Review, a domestic travel tech company and a growing franchise that is expanding throughout Europe. 

Fast Review helps get more positives online review and feedback from clients at the moment dok are still using the service and while their impressions are fresh, it also helps strengthen the brand vision and maintain client satisfaction.

Theo Širola, the director of Metamorfoza doo states that in the phase of exponential growth they are currently in, they were looking for an option that would make it easier for their visitors to leave reviews.

"Cooperation with FastReview turned out to be an interesting option that speeds up the whole process and helps us get feedback from our visitors more often, as well as increase the total number of reviews. Reviews definitely play a significant role in shaping the perception of a product, service or experience. Positive reviews can increase credibility, attract more visitors and contribute to the overall success, especially when it comes to an experience-based concept like the Museum of Illusions. let's improve the experience of our visitors. The key thing is to make it easy for people who are satisfied to leave a review, and that's exactly what FastReview helps us do.", points out Širola.

Fast Review points out that they are proud that the Museum of Illusions has chosen them as partners with the aim of helping them collect thousands of new positive reviews and improve their reputation in the digital world because, as they say, "the whole world needs to see the magic they create."

The Museum of Illusions is the largest private chain of museums in the world and currently has over 40 locations worldwide, and by 2026 the Museum of Illusions aims to create a network of 100 museums.

/ / / Ivana Prvanović, COO FastReview: Review equals profit! This language is understood by absolutely every entrepreneur in tourism

/ / / With a new business model, the Museum of Illusion is boldly moving towards the opening of the 100th museum in the world

As we already wrote, with the aim of expanding on the American market, MI distinguished themselves with a different concept. In addition to the franchise model, in certain new locations Museums are managed independently, which is certainly a big step forward. 

"The new business model implies that in addition to the franchise Museums of Illusions in the world, we are currently opening corporate ones that are fully managed by Metamorfoza's team of experts from Zagreb. We opened the first such museum of our own in Charlotte last year, and recently new museums were opened in Minneapolis, specifically in the Mall of America, and the one in Atlanta where we also opened an American office, which will be an extension of the one in Zagreb in terms of management.

Museums in this format are currently planned in some of the key cities of the USA and Europe, such as Denver, San Diego, Seattle, Copenhagen, and Las Vegas, which will open in a month, and by the end of 2026, we plan to create a network of round hundred Museum of Illusions" Širola concludes. 

It is interesting that it is a collaboration of domestic franchises, since both Museum of Illusion and Fast Review are expanding their business globally and through the franchise model.