The second part of the "Experience the locals. Explore rural Croatia" campaign has begun!

The Croatian Tourist Board is carrying out the second part of this year's promotional campaign, which will reveal interesting rural areas, with a focus on domestic guests

6. September 2022.

Croatian tourist agency is implementing the second part of this year's promotional campaign "Experience the locals. Explore rural Croatia!", which includes four new thematic videos that will reveal interesting rural areas around Like i Senja, Linings i Burns, Dunavlja, also Konavala. It is a continuation of promotional activities that are carried out in cooperation with the Ministry of Tourism and Sports with the aim of promoting the diverse offer of rural destinations with a focus on domestic guests. 

"We are very satisfied with the promotional effects of this campaign, which puts Croatian rural destinations in the foreground, but also domestic guests, to whom we discover the charms and beauties of continental regions through creative materials. Croatia offers much more than sun and sea, and our task is to let's bring the wealth of Croatian rural and continental regions closer to foreign guests.The potential is further confirmed by the achieved tourist traffic in the continental counties where, excluding the city of Zagreb, around 1,7 million overnight stays have been achieved in the current part of the year, which represents an increase of 40 compared to the same period last year %", said the director of the CNTB Kristjan Staničić, adding that activities on social networks are carried out with the tags #RuralCroatia and #DoživiDomaće. 

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That the campaign was very well received on the market is also confirmed by the results achieved in its first part, carried out in the period from May to July this year, when the online campaign on social networks and portals achieved more than 29 million impressions, while the video materials of the campaign reached more of 4 million views. When we add to these results the visibility of promotional materials on other communication channels, we arrive at excellent promotional effects aimed at further stimulating tourist traffic in the rural tourism segment. 

"This campaign is aimed at promoting tourism on the continent, the potential of which we want to use more strongly in order to develop sustainable tourism. One of the goals of our Strategy for the Development of Sustainable Tourism until 2030 is year-round and regionally more balanced tourism. Rural regions of Croatia throughout the year for both domestic and foreign tourists offer a handful of contents that we "reveal" with this campaign, from activities in nature, enjoying an authentic gastronomic offer to researching historical points of interest and getting to know the culture of life of the local population. Such contents are increasingly attracting modern tourists, as evidenced by the fact that in the current part of the year tourist traffic in continental counties reached 95 percent in the same period of 2019. I believe that campaigns like this will contribute to the tourist development of rural areas and that tourists, both local and foreign, will enjoy the previously undiscovered riches of Croatia throughout the year.", said the Minister of Tourism and Sports Nikolina Brnjac

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We remind you that the face of this successful campaign is the well-known presenter Doris Pinčić, who in an interesting way, that is, through 11 thematic videos, introduces the audience to the interesting things of vacation and staying in pure nature, the tastes of home-grown food, unique experiences and autochthonous experiences. 

Source, photo: Croatian tourist agency

6. September 2022.