TZ of Zagreb County combines the concept of culture and tourism through the function of souvenirs

Author  HrTurizam.hr

17. December 2022.

The wealth of cultural heritage and the creative concept of souvenirs were the guidelines for the preparation of modern bracelets as new souvenirs of the Zagreb County, which represent a symbol of national identity with elements of folk costume.

A souvenir introduces the traveler to local tradition and heritage, binds him emotionally and reminds him of the uniqueness of what he experienced, but above all, by buying a souvenir, the traveler participates in the noble cause of the local community.

Precisely for this reason, the Zagreb County Tourist Board yesterday presented a new collection of souvenirs under the motto souvenirs through objects of memory, as a link between tradition, heritage and modern souvenirs.

We are talking about bracelets, which this year are also the result of cooperation between the creative team of the Tourist Board of Zagreb County and the company Butterfly, a well-known domestic jewelry brand, whose designs have motifs from the Zagreb County. By the way, this is a continuation of successful cooperation, since last year Borboleta made souvenir bracelets with motifs hypopharynx and pharynx.

/// Turopolje podgutnica and poculica new souvenirs of Zagreb County

The bracelets are with motifs from traditional folk costumes, named: BLACK ROSE, SILK ROSE, PISANKA, while one, TUR, visualizes the head of the cattle after which Turopolje got its name. In this way, it combines the traditional with the modern.

"The wealth of cultural heritage and the creative concept of souvenirs were the guidelines for the preparation of modern bracelets, which, with elements of national costume, represent a symbol of national identity. The result of the excellent cooperation between the Tourist Board of Zagreb County and the company Borboleta resulted in an authentic and original design that achieves a high level of recognition, as on the other hand, with such a souvenir, we know that they are the best promoters of the Zagreb County destination. The Zagreb County Tourist Board combines the concept of culture and tourism through the function of an excellent souvenir as one of the principles of sustainable tourism development. At the end of this year, we have ideal gifts that express the symbolism of life." said the director of TZZŽ, Ivana Alilović.

Jewelry 161222 photo author drazen kopac 5

Jewelry 161222 photo author drazen kopac 6

T-shirts were also promoted, hoodie with the motifs of folk costumes that follow the motifs of bracelets - the costumes of the Zagreb area.  

" For the end of the year, we have good news from tourism. The number of overnight stays in Zagreb County has so far increased by 2% compared to the record year 2019, so we can say with certainty that tourism, or rather tourists, are "coming back." And why not when the Zagreb County has a number of tourist assets - from the top gastronomic offer, famous wine roads, to bicycle paths, beautiful nature and cultural heritage. However, lately we have a new trend that is growing among both guests and renters. These are vacation homes! More and more luxury houses are being built and traditional ones are being renovated, so now there are more  in our area over 130 and I believe that this figure will only grow. In addition to holiday homes, traditional and contemporary go "hand in hand" when it comes to jewelry and clothing. Our Tourist Board has made bracelets and T-shirts with traditional motifs, which in a way represent a souvenir, but also have a practical value. I congratulate them on their creativity! Since it's the season of giving, I think this is an ideal gift with a touch of tradition that will make everyone happy. said the deputy prefect, Mr. Damir Tomljenović.

Representatives of the Croatian company Borboleta, Borna Strižak and Stanislav Kostić, designer of bracelets, expressed their satisfaction with this year's cooperation and souvenirs and emphasized that the project task was challenging, but they are sure that, like last year, bracelets are the best gift because over 2 bracelets with subgut motifs were sold through online sales in that period and poculice.

Photo: Dražen Kopač 

 

 

 

 

Author  HrTurizam.hr

17. December 2022.