The wealth of cultural heritage and the creative concept of souvenirs were the guidelines for the preparation of modern bracelets as new souvenirs of the Zagreb County, which represent a symbol of national identity with elements of folk costume.
A souvenir introduces the traveler to local tradition and heritage, binds him emotionally and reminds him of the uniqueness of what he experienced, but above all, by buying a souvenir, the traveler participates in the noble cause of the local community.
Precisely for this reason, the Zagreb County Tourist Board yesterday presented a new collection of souvenirs under the motto souvenirs through objects of memory, as a link between tradition, heritage and modern souvenirs.
We are talking about bracelets, which this year are also the result of cooperation between the creative team of the Tourist Board of Zagreb County and the company Butterfly, a well-known domestic jewelry brand, whose designs have motifs from the Zagreb County. By the way, this is a continuation of successful cooperation, since last year Borboleta made souvenir bracelets with motifs hypopharynx and pharynx.
/// Turopolje podgutnica and poculica new souvenirs of Zagreb County
The bracelets are with motifs from traditional folk costumes, named: BLACK ROSE, SILK ROSE, PISANKA, while one, TUR, visualizes the head of the cattle after which Turopolje got its name. In this way, it combines the traditional with the modern.
"The wealth of cultural heritage and the creative concept of souvenirs were the guidelines for the preparation of modern bracelets, which, with elements of national costume, represent a symbol of national identity. The result of the excellent cooperation between the Tourist Board of Zagreb County and the company Borboleta resulted in an authentic and original design that achieves a high level of recognition, as on the other hand, with such a souvenir, we know that they are the best promoters of the Zagreb County destination. The Zagreb County Tourist Board combines the concept of culture and tourism through the function of an excellent souvenir as one of the principles of sustainable tourism development. At the end of this year, we have ideal gifts that express the symbolism of life." said the director of TZZŽ, Ivana Alilović.