Rujana Busic Srpak, director of the Vukovar-Srijem County Tourist Board won the award Simply the Best for Person of the Year. This award, which is awarded by the magazine Way to Croatia in cooperation with the Association of Croatian Travel Agencies (UHPA), was given for the last, never harder tourist year for creativity and contribution to the development of the tourist offer. And being creative in a time of pandemic crisis has really not been easy. But she did not give up.
“Immediately after the lockdown, Rujana Bušić Srpak and her colleagues from four other Slavonian tourist boards launched a new platform Slavonia.Travel, and with innovative concepts and presentations promotes the county’s strongest assets. As there was no business and tourist exchange PUT last year for known reasons, the directors of the Vukovar-Srijem County Tourist Board, as well as all the winners for last year, will be awarded at the end of November at this year's event in Crikvenica. ", points out Borislav Šimenc, editor of Way to Croatia magazine.
This is not the only Simply the Best award that went to Vukovar-Srijem County. Restaurant of the Ilok hotel Dunav won second place in the category Catering / facility offering traditional food and beverages, and a new facility Domestic House Lola opened last year is the third in the category Catering - facilities with accommodation / New project in tourism.
“Destination development is the joint work of all stakeholders in the destination and any creativity is visible if it is revived. Without destination partners who understand and accept a common approach to destination development and promotion, there is neither individual nor joint success. It is not enough to emphasize the importance of open communication enriched with mutual trust, and for this reason the three awards that came to Srijem and Slavonia, Vukovar-Srijem County as a confirmation of joint work on the development of content in the destination, but also their quality. This is also an incentive to continue to raise the quality scale from year to year. ", says Busic Srpak.
Cover photo: Hotel Dunav in Ilok / Siniša Uštulica, CNTB