Croatian tourism is more and more interesting to foreign companies, which announce their entry into Croatia, and some have been present for a long time. This is a good signal that the tourism sector has recovered.
Even before the pandemic, I often had inquiries and advice on how to enter our market, especially from various IT companies that have software targeted at the tourism sector.
Of course, when we look from the outside, our tourism has over 20 million arrivals, over 100 + overnight stays, great seasonality as well as tourist consumption, a large number of accommodation capacities, catering establishments as well as related entrepreneurs, we are an ideal tourist market.
Recently, as part of the PLACE2GO tourist fair, a Bulgarian company officially launched its entry into our market with its digital solution - TouchMenu.
It was the first presentation on our market through an exhibition at a B2B fair, and as I was the moderator of the panel on the application of artificial intelligence in tourism, I had the opportunity to think aloud on stage with Todor Bobev, CEO of TouchMenu who gave a concrete example of how they integrated AI into their product.
After the panel, in conversation with Todor Bobev we talked about digitization, artificial intelligence, motives for entering our market, and of course about their product that digitizes business processes for the HoReCa channel.
So let's start in order. TouchMenu is a pioneer in digital hospitality ecosystems. The flagship of the company is Virtual Concierge - a comprehensive online platform that attracts hotel guests with a set of services, accessible from any mobile phone or tablet by scanning a QR code.
Or more simply, it is a digital All-in-One system, through which guests enter the hotel's digital software ecosystem by scanning a QR code. Which is the holy grail of digitization, for a guest to enter your "channel" of direct communication.