Međimurje County received another contemporary tourist and cultural content. About two weeks ago, it opened its doors to citizens Treasury of Međimurje, museum of intangible heritage which represents the historical treasure and traditional values of the Međimurje region.
The attractive, multimedia and interactive exhibition of the museum is divided into two main units that offer a blend of historical and cultural heritage with state-of-the-art technology. From 3D mapping, holograms, 4D experiences, "live" dolls, etc ..
A promo film about the Treasury of Međimurje has now been released, which has been made entirely in 3D. A new way of promotion, and the shots are of course part of the permanent multimedia exhibition in the museum. An interesting way of promotion and a great example of how to use materials in different ways.
Also, a trailer lasting 1:30 min has been released, which is the announcement of a documentary film that will soon have its premiere on HRT. All in all, a great rounded story, communications and promotions. As an example, how not all trumps should be cracked right at the opening. Indeed, the continuation or extension of the story after the opening is also important.
Find out more about the Treasury of Međimurje in the attachment.