Trends of European hoteliers: Direct bookings make up more than 50 percent of hotel bookings across Europe

Direct bookings lead the way, but the influence of OTAs is constantly increasing.

Author  HrTurizam.hr

4. September 2024.
Hotel management software for independent hotels, RoomRaccoon, has announced the release of its report on European booking channel trends for 2024. The report analyzed more than 3,9 million bookings to reveal the distribution channels that brought the most bookings to independent hotels in Europe, identifying the key distribution trends. The findings are based on data collected on...
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Author  HrTurizam.hr

4. September 2024.