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The segment of "experiences" (tours, excursions, attractions, etc.) is still one of the most complex opportunities in tourism. And that's why a lot of travel tech companies want to jump into that segment. As far as technology is concerned, this is not a problem today, but reaching the visibility of the brand and ultimately the "holy grail" - to achieve a large traffic through the platform is the biggest challenge. Almost every day on the global stage it is announced...
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