The Split-Dalmatia County Tourist Board presented the Tourism 3.0 project

Yesterday at the President Hotel in Solin, the Split-Dalmatia Tourist Board presented the Tourism 3.0 project.

The name of the project symbolically represents the integration of the tourism sector into the third phase of the evolution of technologies on which the platforms that represent the building blocks of the Internet rest. At the presentation of the project, a virtual environment within the Sandbox Metaverse system was demonstrated, in which the content of the cultural heritage of the Split-Dalmatia County dominated.

Through this project, a model of implementation of technologies that mark the third phase in the development of the Web in the tourism sector has been defined in order for it to remain relevant and updated with its offer and opportunities for its own development. The central focus of the project is implementation of NFTs as a means in the further development of digitalization of tourism in the Split-Dalmatia County. NFT (Non-fungible Token) is a digital record of data stored on data blocks called Blockchain.

Once again, the Split-Dalmatia County has shown that it intensively monitors innovations and trends on the global tourism scene and successfully implements them in Croatia, he said. Joško Stella, director of the Split-Dalmatia County Tourist Board and added: 

"In a world that is constantly evolving and changing for all individuals and structures of society, it is necessary to keep up with the technologies that connect it so that we do not remain stranded in the communication channels of the past. valorization of the tourist offer of Split-Dalmatia County as well as the tourists who enjoy it.Through the newly created channels of the platform would open new opportunities for more focused and better promotional activities of local tourist boards to ensure digital, modern and innovative representation of Dalmatian tourism and tourism. I can proudly point out that by monitoring technologies and trends and implementing them in our tourist offer, we are one of the most important links in Croatian tourism, of course, we will continue in this direction! "Stella pointed out.

/ / / The Split-Dalmatia County Tourist Board is moving into the virtual world of Metavers - DalmatiaNFT

"It is a pleasure to see that our Tourist Boards, primarily the Split-Dalmatia County Tourist Board, are successfully implementing new technologies in their business and tourism offer. The Tourism 3.0 project represents a significant step forward in branding Split-Dalmatia County as one of the most important tourist regions in Croatia." said Božo Skoko, a professor at the Faculty of Political Science. 

Strategic communication expert and professor Domagoj Bebić agreed with his interlocutors that the Tourism 3.0 project represents a significant change in the development of the tourist offer in Croatia.

"I always like to point out that Croatia can and should "tell its story" on the global tourism scene. Tourism and the development of the tourist offer are part of our tradition. Thanks to its geolocation position, wide and diverse natural beauty, hard work, ambition and innovation, the Split-Dalmatia County, Croatia, has recorded significant tourist results even in times of crisis. This is proof of how important what the Tourist Board of the Split-Dalmatia County is doing is to strategically develop the tourist offer of the destination. " Bebic added.

The Tourism 3.0 project will take place in phases, with the time intervals for carrying out the activities of individual phases determined according to the annual cycles of the increased number of tourist arrivals.

Take a look at the entire presentation LINK, and see more about the whole project on the website Dalmatianft.hr