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TZ Split - Dalmatian County has announced a public tender for the creation of a new visual identity design.
The Tourist Board of the Split-Dalmatia County announced a public tender yesterday for the creation of a new visual identity design. The purpose of this competition is to define the creative vision of TZ SDŽ and to brand Central Dalmatia as an authentic and recognizable destination.
Professional designers - independent authors or creative teams can apply for the competition, and the deadline for receiving works is October 25, 2023. results are scheduled for December 31, 2023.
With the competition, a branding brief as well as the main tourism development plan of TZ SDŽ is attached.
According to eThe sense of the TZ Split-Dalmatia County brand is manifested through defined competitive advantages and elements of differentiation.
The competitive advantages of SDŽ are: quality (valuable tourist resource base, landscape values, rich cultural and historical heritage - urban units, culture of life and work, UNESCO heritage (4 units), diversity), tradition (a tradition of tourism and a high level of market recognition) and authenticity (tourist potential - beaches, long and indented coast, sea and Dalmatian Zagora, local culture and lifestyle) while the elements of differentiation are defined through: the original "Dalmatian lifestyle", hospitality, safety and relaxation and variety.
The competition work should contain a presentation of the conceptual solution of the basic visual identity of the TZ of Split-Dalmatia County with all characteristic visual elements, defining their interrelationship and rules of use (sign and/or logo, color system, typography system) in printed and digital form. Along with the visual identity, the bidder can offer a suitable slogan.
The new visual identity should contain the colors of the coat of arms and flag of the Split-Dalmatia County - blue (100C, 15M, 15Y, 15K) and yellow (15C, 30M, 80Y). The conceptual solution should contain a visualization of all relevant elements of the system presented in characteristic relationships and examples of characteristic application, thus providing a basis for understanding the proposed concept of identity.
Three cash prizes are awarded. The total prize fund amounts to 12.500,00 EUR net, and it is distributed as follows: 1. prize 7.000,00 euros net 2nd prize 3.500,00 euros net 3rd prize 2.000,00 euros net.
The deadline for receiving tender works is 25.10. 2023 until 15 p.m.
You can find all other information about the competition here: COMPETITION TZ SDŽ
