TZ Split-Dalmatia County has strengthened its marketing activities on the Austrian market

The show is designed as a series of challenges between two television presenters.

Author  HrTurizam.hr

17. June 2024.

The Tourist Board of the Split-Dalmatia County (TZ SDŽ) this year strengthened its marketing activities on the Austrian market and in cooperation with the Austrian television channel. Krone TV recorded a promotional show that achieved a total reach of 183.000 viewers.

The show is designed as a series challenges between two television presenters during which the unique attractions of Central Dalmatia are presented. The challenges included competition in the following segments: cycling to Vidova Gora, preparing a Dalmatian brunch, traditional olive pressing in the Uja Škrip Museum, kayaking in Omiš, searching for given microlocations and monuments inside Diocletian's Palace, and photographing the best view from the hotel room.

"As part of our marketing activities in every market, we cooperate with the best foreign media houses, portals, newspapers and television channels. Since April, we have been intensively implementing a large marketing campaign in our eight broadcast markets, including Austria, where we increased the scope this year to ensure additional visibility and promotion, but also to introduce our loyal Austrian guests to a selective tourist offer. Our goal was to present an authentic experience of the destination, starting with traditional gastronomy, cultural heritage, outdoor offers and natural resources. I am extremely happy that our show achieved the second largest audience reach on Krone TV, with 183.000 viewers, which shows that we are an interesting and attractive destination for Austrians. I believe that with this campaign we will further stimulate the interest of tourists in the coming months" she stated Ivana Vladovic, director of TZ SDŽ.

Krone tv

For the purposes of this campaign, special promotional videos of 20 to 30 seconds duration were made for advertising on social networks.

According to data from the eVisitor system, in 2023, Split-Dalmatia County was visited by about 125.000 tourists from Austria who spent about 715.000 overnight stays, i.e. it is the ninth largest market in terms of number of overnight stays in Split-Dalmatia County.

You can watch the show at krone.tv Challenge im kroatischen Dalmatien

 

Author  HrTurizam.hr

17. June 2024.