Excellent positioning of Šibenik at Franjo Tuđman Airport

The city of the stage: continuation of the collaboration with the graduate painter from Sibenik

Author  HrTurizam.hr

31. May 2024.

TZ of the city of Šibenik continued marketing campaign under the slogan "The city is a stage / City is a stage" which is based on the color panoramas of Šibenik created on the basis of paintings in the oil on canvas technique by the author of Šibenik, a graduate painter Lane Martinović Čala.

On this occasion, advertising space was leased at the "Franjo Tuđman" Airport, as our largest and most frequented airport.

The visuals were placed on the main arrival corridor where 75% of all incoming passengers pass, i.e. 100% of passengers from the Schengen zone, but also passengers on outgoing flights to cities on the coast where more than 10.000 passengers from all over the world pass daily.

Also, on the digital totem located at the very entrance to the main building, a visual based on the image with the motif of the Cathedral of St. James and the Dalmatian clapper symbolizing Unesco's tangible and intangible heritage was placed.

Image 20240528 wa0009

Image 20240528 wa0023

Image 20240528 wa0022

Marketing campaign in collaboration with a graduate painter Lane Martinović Čala it started two years ago with the installation of welcome boards with panoramas of Šibenik at the entrances to the city, and TZG Šibenik decided to adapt future visuals her cheerful motives.

"Šibenik is proud of two Unesco sites, it is a city of culture and artists, festivals, sportsmen and music, good food and entertainment. We think that through Lana's works we have succeeded in presenting all of this in an interesting way, as an ideal combination of art and culture and tourism", iacquires Dino Karađole, director of the TZ of the city of Šibenik.

Advertising spaces are leased in a year, which is certainly a good and better move than a one-time campaign, because it provides continuity of positioning and visibility. Along with the author, designer Ante Filipović Grcić and photographer Valentino Dražić Celić participated in the creation of the project.

Photo: TZG Šibenik

Author  HrTurizam.hr

31. May 2024.