Valamar breaks up with direct sales: They reduced OTA channels to only 10%. Impressive

Of Valamar's one million guests, a quarter of them used online check-in

Author  Goran Rihelj

1. December 2023.
As part of this year's edition of Rentlio Rediscover 2023, a panel discussion The Future of Smart Hospitality - AI Leading the Way was held, where one of the panelists was Roberto Gobo, director of the digitalization department in Valamar, who presented some of the very interesting examples of digitalization in hotel industry and how in Valamar they are already using artificial intelligence to improve their business. Whole...
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Author  Goran Rihelj

1. December 2023.