With a new campaign, VisitBritain held a lesson in how tourism promotion and country branding is done today

A brave campaign as an example from which we can learn a lot

Author  Goran Rihelj

February 28, 2023.
National tourism agency VisitBritain has launched a multi-million pound global campaign which aims to inspire tourists to "see things differently", boosting bookings in Britain. The 'See Things Differently' campaign showcases Britain as a dynamic, diverse and exciting destination, full of activities to come and enjoy now, with a warm British welcome...
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Author  Goran Rihelj

February 28, 2023.