Traveling is more than a vacation. Traveling is a personal gain. Personality gain. And therefore, to be at a profit. We are changing the experience happiness… freedom… art ... beauty - is the message of the new destination campaign of the Vukovar-Srijem County Tourist Board.
We talked about the whole campaign with September Busic Srpak, director of the Vukovar-Srijem County Tourist Board.
The campaign is primarily related to the Croatian market, although we partly targeted the Slovenian market, says Bušić Srpak and emphasizes that they are still focused on the Croatian market as their primary market.
We want to communicate a different and new, not only the type of vacation, but also, as written in the key messages, a different experience of key motives for arrival and what visitors expect in the trip. Vukovar-Srijem County offer.If we talk about the experience then we will communicate with specific experiences in the destination.We are a destination that is difficult to promote only through key messages no matter how attractive they are, they are just a "trigger" to motivate people to get to know our destination What was important to emphasize was the diversity of the destination in relation to the competition, which is what we promise visitors and what we can offer. a different type of holiday and to offer value for money. " states Busic Srpak.