The era before Covid and the era after Covid
"God gave and did not have", is one of the most difficult curses. We are discovering this knowledge more and more every day. Tourist traffic is not recovering even after a year, in fact, the world is in almost the same position as in March 2020.
The thesis that the "new era" counts as a "post-Covid era" from the moment the "pre-Covid era" becomes a thing of the past was launched at the recent World Economic Forum in Davos. This thesis alone leaves an impression of the complexity, the drama of the time in which we live. It is said that the world will no longer be the same as before the "Corona era".
Newly coined words such as "slowbalisation" instead of "globalization" are increasingly mentioned in the description of new circumstances. New tourism is increasingly being talked about as "slow tourism". The slowdown is evident, air traffic has fallen globally to traffic volume in the 90s. Cruises by ship suffered a loss of traffic of more than 30%, and before the Corona pandemic they had over XNUMX million passengers a year. Shipyards in northern Germany that built cruise ships also went bankrupt. Cruise companies are accumulating losses just like airlines and large tour operators.
With all the possible help they get, the question is in the end who will stay and who will not. A similar thing happens with large hotel houses. Here, too, changes in ownership are taking place and serious restructuring is yet to come. Small business entities are also in a difficult position, disappearing from the business scene on a daily basis. Less is said and written about them because they are "invisible".
The Corona crisis is bringing major changes to destinations that have been declared the epicenters of unwanted "overtourism". One of them is Venezia. This year, for the first time in its history, it held its famous carnival in the "online version". It was not good when there were too many tourists, but even now it is not good, when there are almost none. A similar thing is happening with our Dubrovnik and many famous tourist "meccas".
According to ISNART (Italian Institute for Tourism), Italy lost 2020 billion euros in tourism revenues in 50, and in the first quarter of this year, due to the absence of the ski season, it has already lost how much Croatia earns in good tourist years - 10 billion euros. According to the Italian Chamber of Commerce, this trend will continue. Due to the pandemic situation, 80% of all Easter reservations have already been canceled.
Millennials have become the predominant tourist travelers
A recent survey by the marketing agency Selligent showed that as many as 83% of millennials are willing to share their data online with the goal of having as personalized a tourist offer as possible by providers. Most millennials believe that personalized travel is far more active than standard package deals. Travelers are also becoming increasingly aware of the harmful effects of travel on the environment.
The data also show that between July and October 2020, as many as a fifth of tourist travelers worldwide renounced international travel. Covid has only accelerated this transition of travel destinations, the real reasons lie in strengthening travelers ’environmental awareness. Last summer, Italians, like many other tourist travelers, put safety reasons in the first place when choosing a destination (as many as 81% of them). Sports activities, active tourism was the first reason to travel. These changes will remain in force in the "post Covid era", according to experts.
A strong desire to go back to the old
Another study by the consulting company Deloitte Italia shows that the virtual solutions we used in the Covid crisis will not be enough to restart tourism. The offer will have to be tailored to each traveler according to his preferences. Lesser-known destinations will have to be offered, those that do not bear the characteristics of mass tourism. More villages, smaller towns, unknown rural areas will have to be offered.
The survey also confirms that only 13% of respondents prefer digital services such as virtual museum visits while 44% of respondents prefer a hybrid model. This suggests, however, that technology will not fully surpass human potential, but that technology will remain as a very important support for tourist travel, on a larger and more significant scale than in the "era before the Corona".
The conclusion is self-evident
The trends we have followed over the last year, in addition to these research results, point to the strengthening of individual personalized travel, the travel of smaller groups as opposed to large mass travel in standard package deals. They will travel more locally, regionally, continentally, less internationally and intercontinentally. Travel will be more and more active, adventurous, adventurous. Everyone in the tourist supply chain will have to adapt to these trends, from carriers to accommodation providers, caterers, cultural and entertainment events…
We follow, learn and adapt along the way. We have no other.
Loud thinking: Nedo Pinezić, www.nedopinezic.com