With the excellent "Matesong" campaign, Australia aims to attract British tourists

The Australian Tourist Board has launched an interesting Matesong promotional campaign in the UK market inviting Britons to visit Australia. Gla ...

Author  Goran Rihelj

27. December 2019.
The Australian Tourist Board has launched an interesting Matesong promotional campaign in the UK market inviting Britons to visit Australia. The main part of the campaign is related to the promotional video where the main star is the famous global and Australian singer Kylie Minogue. The whole campaign and narrative alludes to Brexit because it aims to convince British tourists to flee to warmer regions, ie to A ...
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Author  Goran Rihelj

27. December 2019.