The World Travel and Tourism Council (WTTC) presented the latest set of measures aimed at rebuilding consumer confidence in the world, reducing risk and encouraging the return of safe travel.
The latest protocols for the global travel and tourism sector focus on measures to ensure the reopening of adventure tourism, which should record an increase in popularity as travelers seek more unique experiences after COVID-19.
The WTTC, which represents the global private travel and tourism sector, held in-depth discussions with key stakeholders and organizations to ensure maximum coordination and practical implementation on the ground.
Supported by the United Nations World Tourism Organization (UNWTO), the WTTC protocols also take into account the guidelines of the World Health Organization (WHO) and the Centers for Disease Control and Prevention (CDC), and the WTTC Safe Travel brand recognizes safe destinations. It was just recently and Croatia receives WTTC seal for safe travel
The WTTC protocols for the adventure tourism industry have been compiled based on insights and frameworks developed by the Adventure Travel Association (ATTA). The ATTA guidelines were created using the international industry standards and public resources of the CDC, WHO, and governments. Also, one of the consultants in compiling security protocols was the Cleveland Clinic.
– As tourism professionals, our priority now is to make adventure travel come back strong and sustainable. WTTC and ATTA, working together on global adventure travel guidelines, have made significant efforts to support companies around the world in reopening tourism as quickly and safely as possible, said Shannon Stowell, CEO of ATTA.
Within these protocols, the adventure tourism industry covers a wide range of adventure tourism experiences, including cycling, rafting, trekking, skiing, snowboarding, safaris and culinary tours, etc.… Not only are these activities mostly outdoors, thus limiting time spent indoors, rather, group sizes can be managed to allow for physical distancing. Adventure tourism is expected to grow in the post-COVID period.
– Adventure tourism is becoming increasingly popular among travelers and will be a key component of travel in the new normal situation. According to our recently launched dashboard to recover the demand for travel COVID-19, it is also one of the fastest growing segments, which is why it is crucial to establish measures that allow safe travel for adventure travelers, said Gloria Guevara, president and CEO of WTTC, adding that consumer confidence is crucial for continued travel and tourism.
– We know that travelers will want to explore the world around them once again, as long as they are confident in their safety. The return of travel and tourism will help a strong global economic recovery, which is why these protocols are so important, Guevera concluded.
WTTC protocol for the adventure tourism industry
The WTTC divided the new guidelines into four pillars, including operational and staff preparedness; providing a safe experience; restoration of trust and self-confidence; and implementing policies that make it possible.
Although the announced measures are not something new that we do not already know about the new discovery, they include:
- Reduce participant capacity limits for activities as needed to allow for physical distancing
- Ensure special focus on the level of difficulty of the activity so that it does not exceed the abilities and skills of guests, which reduces the need for possible rescue
- Enable clear, consistent and up-to-date communication on new health and hygiene protocols through the organization's channels, both digitally and physically through clear labels
- Promote covid contact search applications if required by local law
- Notify guests of available support if questions or concerns arise
- Share guidelines for guests before travel or activities digitally and in person upon arrival based on health authority advice, which may include wearing face masks or blankets, guidelines on hand hygiene, and avoiding physical contact.
- Encourage guests to buy tickets online if possible
- Keeping family or group members together for all activities to help organizers reduce the risk of exposure to those outside the “community” wherever possible
- Ensure, where possible, that each guest can handle their own equipment and facilities during the trip. Where possible, guests should be encouraged to bring their own equipment or gear, such as bicycles, skis and helmets.
- Limited physical contact and queuing where possible
Read more in the attachment. By the way, the WTTC has published various protocols for the tourism industry, which you can view HERE