The brand of Slovenia, which is carefully created, is focused on a sustainable destination or sustainability, which is reflected through three main pillars of Slovenian tourism and branding - green, active and healthy, all accompanied by a bold vision (not only on paper) of the brand Slovenia as a green boutique destination. Slovenia is the first country in the world to be declared the Green Destination of ...
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Working group discussed the draft Strategy for the Development of Sustainable Tourism until 2030 before being sent to public consultation