What is the impact of content on the social media of national tourist boards on consumer engagement and the intention to visit certain destinations?

What is the effect of content published by national tourist boards on social media? Apart from counting likes and reaching posts, how many are ...

Author  Goran Rihelj

January 10, 2019
What is the effect of content published by national tourist boards on social media? Apart from counting likes and reaching posts, how effective are they in actually activating the target group? Will certain content about the destination more or less encourage someone to recommend it or mention it in a conversation with friends and acquaintances? Or, apart from the "like", they will encourage him to ...
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Author  Goran Rihelj

January 10, 2019