A new trend is 'retailtainment', a combination of experiential tourism and shopping

The latest WTTC report offers insight into the shopping habits of travelers - brands are in demand, as well as authentic and sustainable products.

Author  Blanka Kufner

9. September 2023.
The World Travel & Tourism Council (WTTC) has published the report 'Global Retail Tourism Trends and Insights: Full Report', which should change the way we think about shopping tourism ( retail tourism). Joint research by WTTC and the Research Center for Hospitality and Tourism...
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Author  Blanka Kufner

9. September 2023.