The Tourist Board of Međimurje County conducted a survey of approx satisfaction of the local population tourism in Međimurje County.
It is a key element in the development of tourism, which unfortunately is often neglected and makes the primary mistake in the strategic development of tourism of any destination. Of course, for those destinations that do not conduct research on the satisfaction of the local population with the development of tourism, nor do they have quality communication, both with tourism stakeholders and the entire community.
Because everything revolves around people, space, way and culture of living, which makes a destination unique and authentic. These are the main elements of the motive of the trip itself. If tourism does not contribute to strengthening the local economy, connecting short chains, if people move out, they cannot afford higher prices in the destination because of tourism, if tourism does not increase the quality of the local population, if we do not have the added value of tourism through connection - then the question arises which is the meaning of tourism? For whom and why?
If the main resource - people and space - is lost, then everything else makes no sense. Also, tourism is an added value, not the main backbone of development. A fact that colleagues at sea cannot understand.
On the other hand, tourism is vacation, new experiences, fun, relaxation, experience and certainly by all definitions and significance it belongs to positive experiences. The irony is that tourism today usually has a negative influence or omen, which is absurd.
We build hotels in beautiful locations, but visually we do not fit them into the space, so we destroy the main resource such as the space and the environment. Instead of stimulating the growth of the local economy and local resources through tourism, it stimulates imports. Instead of tourism raising the quality of local life, the effect is often the exact opposite.
Local residents' satisfaction with tourism in Međimurje County
But let's get back to research. The survey was conducted in November 2023, on a random sample of 302 respondents. The survey questions for the research were created by the Zagreb Tourism Institute, while the survey was conducted by the Hendal Zagreb agency.
Also, I must emphasize another important element. The first research was done in 2019, while the new one was done four years later (in 2023). Now in TZ Međimurje County they have reference comparison where they are, how the destination is developing, how tourism is perceived and what they need to improve.
All this is a key element of strategic development - research, monitoring and evaluation - but also proof of the fact that the leading people who develop tourism in Međimurje were "ahead of their time".
As Rudi Grula, director of the TZ of Međimurje County, said last year in an interview for Croatian tourism, "Everything defined in the Sustainable Tourism Development Strategy, Međimurje already has. Na along the way we recognized three resources: space, people and time - and we must not waste this resource." Grula stated.
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In the survey, the citizens of Međimurje County evaluated several factors, from attitudes about tourism in general, the type of tourism with the greatest potential to the rating the overall quality of the tourist offer. In order to accurately understand the results, the respondents evaluated each segment with the lowest score number 1 to the highest score number 7.