Expedia Group and Netflix announce first global advertising partnership with localized ads

Expedia Group and Netflix announced that Expedia will be the first global advertising partner to activate a multi-market campaign on Netflix pla...

Author  Goran Rihelj

February 6, 2024.
Expedia Group and Netflix announced that Expedia will be the first global advertising partner to activate a multi-market campaign on Netflix's ad-supported plan (cheaper Netflix subscriptions that include ads) during 2024. The first-of-its-kind partnership marks a significant step in Expedia Group's ambition to accelerate global expansion while strengthening Netflix's offering...
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Author  Goran Rihelj

February 6, 2024.