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The Super Bowl frenzy has begun. Will the tourism sector also make more serious use of this premium channel for promotion?
The American football final or Super Bowl is much more than a sport. While the entire sports world is waiting for the Super Bowl 56 finale, others are waiting for the halftime music show, and many are watching this spectacle because of the most expensive and best commercials in the world and the "prize" of the most creative brand campaign. NBC Universal sold out almost all of its advertising space last year, and the network charged as much as 7 million...
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