At the last session of the City Council of the City of Rab, the Strategy for the Development of Tourism of the City of Rab until 2030 was adopted.
Experts from the Faculty of Management in Tourism and Hospitality, led by prof. dr. sc. Dora Smolčić Jurdana and doc. dr. sc. Danijela Soldić Prleta.
The City of Rab is a modern destination of authentic island experiences, rich natural and cultural heritage, happy and hospitable hosts - it says in the new vision of tourism development of the City of Rab.
Among the most prominent shortcomings that potentially slow down the tourist development of the town of Rab are still high seasonality, transport infrastructure and connections with other islands and towns, lack of innovative off-season facilities, inadequate structure and quality of accommodation, insufficient beaches, insufficient use of locally produced food. and drinks and the lack of a strong brand. Although the situational analysis showed a number of strengths and positive aspects of the city of Rab, when considering future development, all aspects of the current situation (especially weaknesses) were taken into account, in order to offer more concrete measures to combat such shortcomings, the authors say.
From the set vision, 4 strategic goals emerged, which, in addition to natural and socio-cultural ones, also take into account the economic aspects of tourism development. These are: integration and improvement of the offer of the city of Rab, placement of local products through tourism, activation of all city resources in order to extend the tourist season, raising competitiveness, and conquering new markets.
According to the authors of the study, the well-being of people and quality living conditions on Rab are the common denominator for all established priorities of the city of Rab, which is also the basic meaning of responsible tourism development.
Considering the resource base, the level of development of the tourist offer of the town of Rab and taking into account the future market perspective as primary tourist products until 2030, the following are identified: sun and sea, cultural tourism, nautical tourism and sports and recreation. Health and rural tourism can be especially emphasized as secondary tourist products.
In addition to retaining key emitting markets, the authors also suggest activating in the direction of new potentially significant markets such as the United Kingdom, Scandinavia and Asian countries. Based on the established specifics of the city of Rab and situational analysis, the starting points for positioning the city of Rab as a tourist destination were determined, divided into three basic groups: natural resources, cultural and historical heritage, and perceived quality of life.
Read the entire tourism development strategy of the City of Rab until 2030 in the attachment.
Without a detailed analysis of the tourism development strategy, I cannot help noticing that the tourism strategy was done only for the City of Rab, and not for the entire island of Rab, which is a big omission. The destination is the island of Rab, the whole island of Rab.
Cover photo: Rab Tourist Board