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Newrank, one of the largest social data analysis companies in China, recently released a report on social media. One of the main trends emerging in the Newrank report is the growing volume of large WeChat KOL campaigns (key opinion leaders). Thus, between 2017 and 2018, the amount spent on WeChat KOL campaigns greater than 100.000 RMB jumped from 40% to 58% of the total investment in KO ...
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