Personalization is the new "P" in the hotel industry

Hotel 2020: "The paradox of personalization" is the title of a report published by IBM Global Business Services, which states that with increasing competition ...

Author  Mirjam Jukić

1. March 2017.
Hotel 2020: “Personalization Paradox” is the title of a report published by IBM Global Business Services stating that with increasing competition among major hospitality players, personalizing the hotel guest experience is one and only advantage that will decide who will survive in the market. In other words, personalization and customization for each guest will no longer be an option but will ...
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Author  Mirjam Jukić

1. March 2017.