Learn the key solutions to take advantage of the world's largest source of tourists - the Chinese market

Chinese tourists make up 20% of the global tourism market, which is only growing from year to year. Thus, Chinese tourists are also in the focus of our tourism workers, but in order to catch ...

Chinese tourists make up 20% of the global tourism market, which is only growing from year to year. Thus, Chinese tourists are also in the focus of our tourism workers, but in order to capture a part of the market, we must be aware that this is a totally new and specific market.

The Chinese Institute for Tourism Research (COTRI) states that the number of Chinese who traveled abroad in 2017 exceeded the figure of 145 million. COTRI also predicts that by 2030 that figure will reach 400 million.

But how much do we know the profile of Chinese guests? What do they want? How do they behave and what interests them? How do you even get to the Chinese market and attract attention? How do you tell them your story? How to do promotion in the Chinese market? How do we welcome our Chinese guests?

The report answers these questions: Marketing towards the Chinese outbound tourism market - An inside look , which she made Joanne Chan of IPPWORLD, which gives us just a look at the Chinese tourism market.

The report is intended for hotels, tourist destinations, caterers and providers of various lifestyle services, and for the Croatian market it is brought to us by ProConcept, which specializes as a leading advisory agency for the Chinese market, and which will soon bring the author to Croatia for a special b2b workshop.

This is the only such report produced and published after 2001 when China joined the WTO, which only gives even more importance to the same.

People in China are known to have a collectivist approach in sharing personal experiences. They are loyal followers of "promotion by word of mouth," the report said. For hoteliers new to the field of promotion to Chinese tourists abroad, it would be unrealistic to expect the problem to be solved by simply hiring any traditional marketing agency.

There are many preconditions, consumer behaviors, and potential pitfalls that are unique to how things are done in international markets that are listed in the report.

One of the important pieces of information in the report that we need to be aware of is how most Western internet and mobile apps, such as Google, PayPal, Facebook, YouTube, Twitter, Quora, etc., are censored by China’s Great Firewall.

All in all, the report provides an excellent initial insight into the Chinese market, and it would certainly be commendable for tourism professionals to adopt them, so as not to make beginners mistakes and thus close the door to the day-to-day development of Chinese tourists in their destinations and facilities.

Because, as the report says, Chinese tourists are extremely prone to word-of-mouth marketing, ie word of mouth is most important to them.

Report Marketing towards the Chinese outbound tourism market - Inside view, you can download for free HERE

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