An expert jury composed of well-known tourism experts, representatives of state institutions and associations of entrepreneurs and other experts in the domestic tourist offer will select the best small entrepreneurs in tourism in early October, all as part of a new project by Zagrebačka banka #first time.
Small entrepreneurs with an original tourist offer can apply for this project and thus win a free and comprehensive marketing campaign.
Applications run until September 30, and the best will be chosen by: Iva Barbarić (Zagrebačka banka), Kristina Mamić (HTZ), Ivana Crnić (Ministry of Tourism and Sports), Iva Kaligarić (Señor), Goran Jović (photographer), Sanja Čižmar (505 Conference), Iva Mihalić Krčmar Putoholičari), Hrvoje Bujas (Voice of Entrepreneurs) and David Skoko (chef). The #first time project is a unique opportunity that enables small entrepreneurs to be heard by the whole of Croatia.
"We invite all owners of catering businesses, family hotels, farms and others engaged in tourism, who think that their idea, location, project or product enriches the tourist offer of Croatia to apply for the competition via the web: prviput.hr. An expert jury will select the 15 best entries, two of which will win a major marketing campaign that includes a TV spot, while the rest will be promoted on digital channels. In a very challenging year for the whole economy, this kind of support is especially important and helps the sustainability of domestic tourism. ", she said Iva Barbarić, Marketing Director of Zagrebačka banka.
In addition, a special online platform will be created through the #first time project prviput.hr conceived as a unique place with information about the undiscovered tourist offer of Croatia.
Thanks to her, domestic guests will have in one place consolidated information about interesting locations, services and tourist products, which will greatly facilitate their travel planning and discover the charms of Croatia.
"This creatively designed and optimally focused project is appearing in Croatian tourism for the first time. It is important because of three dimensions: it is innovative in approach and socially responsible because it provides concrete support to the most sensitive segment of our tourism sector - small businesses, and encourages the discovery of new destinations in Croatia that tourists are most looking for in new-normal conditions. I am extremely glad to be part of the team of this creative project", she said Sanja Čižmar, travel consultant and director of 505 consulting.
Croatia abounds in beautiful and world-famous tourist destinations, and this project will bring to the forefront the still hidden pearls of the Croatian tourist offer, he said. Kristina Mamić, Director of the Business Communications Department of the CNTB who is also a project partner.
"Autumn and winter are ahead of us, the post-season period, when we focus on shorter weekend trips and I am sure that the registered candidates will delight with their interesting tourist offer and give many of us inspiration and motivation for multi-day trips. Croatia can boast of people who really live tourism and its tourism story that this project, I am sure, will confirm and prove once again that the most creative tourism workers live in one of the leading tourist countries in the Mediterranean, and that is certainly our beautiful", pointed out Kristina Mamić.
With numerous picturesque destinations, rich cultural and historical heritage, Croatia has a rich and diverse gastronomic offer. He knows best famous chef David Skoko who points out that Croatia is much more than just the sun and the sea in the summer months. "If we have already focused so much energy on the development of tourism, let us show ourselves in the best light, show how many positive personal emotions and unique experiences we can offer to our guests. The #first project provides all micro and small entrepreneurs in tourism with the opportunity to present their specificity and personal offer to a wider audience. In all its beauty, real Croatia is actually full of as yet undiscovered pearls which, with their beauty, personality and uniqueness, can be the trigger for a year-round tourist offer.", said Skoko.
Applications run until September 30th
In the first wave of this big national campaign, Zaba will promote places for autumn and winter tourism, and the campaign continues next year, to give additional impetus to tourism ahead of the new season.
To apply to win a free national marketing campaign, you can sign up at: prviput.hr