In December, about 400 American travel agents are expected to arrive in Croatia as part of the ASTA Destination EXPO 2020, which will be held in Dubrovnik from December 03rd to 07th.
ASTA is the largest association of travel agents in the world with over 12 travel agents in the United States alone, and they have a major impact on travel trends. ASTA "Destination Expo" is a conference held once a year outside the United States with the aim of promoting the host country, and this year it is Croatia. During the meeting, a fair will be organized, as well as business meetings where it will be possible to directly negotiate deals in the sale of arrangements in the United States.
It is a unique opportunity to position both Dubrovnik and our entire tourism on the American market. An opportunity not to be missed.
The Mayor of Dubrovnik, Mato Franković, emphasized that this is the first time that such a conference has been held in Croatia, and that it is extremely important that it takes place in December. “I certainly expect even better interest and the arrival of American tourists after the ASTA, which is one of our most important markets. With the direct US-Dubrovnik airline we have, we can certainly expect growth in arrivals from the US market in the future. ”
Robert Duglin, Vice President of ASTA, pointed out that Dubrovnik and Croatia are high on their list, because Croatia offers a lot, from wine, food to history. “During the conference, American agents will learn how to sell Croatia as a destination, and stressed that it is an association with more than twelve thousand members, realizing 83% of sales of all trips in the United States and 60% of trips outside the United States.Duglin pointed out.
Director of HIT Dalmatia, Jurica Glavina presented the working part of the conference, Trade Show, but also B2B, where participants will be able to directly negotiate business and thus increase the number of visits to Croatia, and said that they will work on the strategic goals of Croatian tourism.
Miro Drašković, Commercial Director of Elite Travel, emphasized that the American market is the most desirable market and that participants will spend almost two weeks, before and after the conference, on trips throughout Croatia, from Dubrovnik and Konavle to Advent in Zagreb, "truffle hunting" and cheese tasting in Istria.
That this is a great opportunity for Croatia's positioning on the American market is sufficiently indicated by the fact that after the ASTA Destination Expo in Greece, 60% of tourist growth from the USA was recorded.
The official organizers of the event are ASTA and AmCro Travel in partnership with the City of Dubrovnik and the Dubrovnik Tourist Board as sponsors, and partners the Croatian National Tourist Board, the Dubrovnik-Neretva County Tourist Board, HIT Dalmatia and Elite Travel.
Americans are the second most numerous in Dubrovnik
According to the eVisitor tourist check-in and check-out system, not including nautical data, Dubrovnik generated 2019 million arrivals in 1,44 - 13 percent more than in 2018, and 4,4 million overnight stays, which is 6 percent more than the year before. .
The most numerous tourists in Dubrovnik in 2019 were traditionally British, followed by guests from the USA, Germany, France and Spain.
Find out more about the program and registration here