Following a great example of how to tell a story in tourism and promotions in tourism by French National Railways (SNCF), we bring another example of the same company how to send a strong message in a different and efficient way and get attention in the forest of the same and classic campaigns.
The main message of this story is the awareness of ecology and sustainable development, which is becoming more and more pronounced as a motive for travel and an imperative for the development of tourist destinations.
The movement of the young Swedish climate activist Greta Thunberg raised a lot of media dust, and we even got the "Greta effect" which spread primarily to Scandinavian countries, but also to large parts of Europe, encouraging passengers to use environmentally conscious train travel.
However, it is not only about the way of traveling, but also about ecologically aware destinations and accommodation, etc.… Awareness of ecology is growing strongly in our main emitting destination - Germany, which is strongly turning to stimulating the green economy and electric cars. In the coming period, many cities in Germany will ban the driving of diesel cars, and Germany has recently adopted strategic goals in the field of climate protection, worth 40 billion euros by 2030. And that’s just the beginning, because as much as someone thought it was a big expense, how much would it still cost if we didn’t do anything now. We are already feeling the effects of climate change on our skin and it is affecting tourism more than we are aware of.
More and more tourism companies will want to position themselves, and thus promote sustainability and ecology as a comparative advantage and how they are in line with trends. Although, this is no longer just a trend, but a need and demand of a society that is waking up. But this is a long and complex topic, which we will deal with more throughout 2020.
Let's go back to a great promotional video, as a motive for writing this article as a great promotion and storytelling. In the context of ecology and sustainability, they sent a strong message from SNCF.
Simple, powerful and clear. Watch the video.