The Croatian Chamber of Commerce in the Berlin restaurant Oxymoron organized a promotional dinner where wines gathered under the brand were presented Vina Croatia - mosaic wines.
The basic idea of this promotion is direct contact of wineries with customers, distributors and restaurant owners, and exchange of information on supply and demand, and their wines in Berlin were presented by wineries Badel 1862, Belje, Dalmacijavino, PZ Vrbnik and Kutjevo.
By branding Croatia as a wine country, we put the wind in the back of wine exports and that is why we insist on wine promotions. It is easy with the Germans, they are our loyal visitors during the tourist season so they have the opportunity not only to try our wines but also to tie memories", Said Luka Burilović, President of the Croatian Chamber of Commerce.
The fact that our wines are becoming more and more recognizable in Germany is supported by the numbers. In 2017, we exported 786 tons worth over 2 million euros, and in the first nine months of 2018 we exceeded exports of 700 tons and reached a value of 1,9 million euros. "I believe that indigenous varieties such as Teran, Pošip or Debit are a key factor for international positioning. Reasonable prices are also an advantage. But consumers need to be made aware, more educated about such events", Said the presentation leader Suad Zlatić and pointed out that it is important to adapt to the market:"From experience I can say that if a foreigner cannot read č, ž or š, he will not order that wine".
Despite limited production and thus weak exports, Vrbnička žlahtina is well known to the Germans. "We account for only 10 percent of total exports, but we are here for promotion. Croatia is no longer an anonymous country, we are known in sports, tourism, so why not be by wine", Said Marino Vladić, director of PZ Vrbnik.
Luka Zadro, CEO of Dalmacijavina, said that this promotional dinner was an ideal opportunity to negotiate deals with new distributors, given that Dalmacijavina started exporting to Germany only at the end of last year.