How to build a strong and recognizable tourism brand?

How to build a strong and recognizable tourism brand? How to create a unique brand story and a name that invites discovery? - are just some of the questions that you will be able to get answers to in the free webinar.Branding in tourism" organized by branding agency Fabular, the only specialized branding agency in Croatia.

The Fabular Branding Academy is a series of lectures and workshops wherečin branding knowledge and inčand what is needed to build a unique and successful brand. Fabular's brand consultants are included in REBRAND Hall of Fame™, among the 25 best in the world, and behind them is more than 15 years of experience and the creation of over 200 brand strategies for domestic and international brands.

"For people who work in tourism and want to learn about the branding of destinations, hotels, and products. We will take them through an example of each of these brands so that they can see the impact of branding on creating more financial brand value." emphasizes Anja Bauer, owner of Fabular agency. 

One of the last tourism-related projects of the fabular agency was the rebranding of the former Panorama hotel in Zagreb, for which they created a brand story, a slogan ( The Earth never stops moving, neither should you ) and gave him a new name Zoning Zagreb.

Join the free webinar on Wednesday, June 7 at 16 p.m., where Fabular consultants will guide you through the eight ingredients that build a brand, as well as through examples of successful hotel and destination brands.

The webinar is useful for all employees in the tourism sector, especially hotel managers, brand and marketing managers, as well as students who are interested in a strategic approach to brand building.

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8 ingredients that build a brand presents a list of ingredients necessary for the brand to thrive. Even without one of the ingredients, the brand will be weak, destined for failure, they say from Fabular and add that the ingredients simplify the process of building a brand and create a formula that creates miracles when it is implemented correctly.

Their author's and unique methodology is useful for anyone who is checking whether their brand needs rebranding, which ingredient needs more work, or for strong brands to see what the competition has that is potentially better than them.

PS We definitely recommend that you listen to Anja Bauer in our podcast, where we talked about the importance of branding in tourism, how to brand a tourist destination, what are the processes and ultimately what is a brand.

PODCAST: Anja Bauer: How and why to brand a tourist destination?

Photos: Nathan Cowley, Pexels.com / Fabular / Illustration: HrTurizam