From 9 to 11 February 2020, the Croatian National Tourist Board presented the Croatian tourist offer at the most important Italian tourist fair BIT in Milan, which this year marks 40 years of existence. The first day of the fair was reserved for a wide audience, while the remaining two days were focused on business audiences and meetings with key strategic partners. The fair was attended by the director of the Croatian Tourist Board Kristjan Staničić, the Minister of Tourism Gari Cappelli, the Croatian Ambassador to Italy Jasen Mesić and the Consul General in Milan Stjepan Ribić.
"The BIT fair in Milan is one of the most important fairs in the extremely important Italian market, from which we achieved a growth of about 3 percent in arrivals and overnight stays last year. The Italian market is characterized by later bookings, the sale of travel arrangements, is most intense in early April, so our presence at this fair is an excellent opportunity to meet with key partners and further strengthen its position in Italy. Italians are the fifth most numerous guests in our country, and I am sure that with numerous marketing activities we carry out in Italy we will influence the continuation of positive trends, and good announcements of key tour operators, airlines, shipping companies give us optimism. ", said the director of the CNTB, Kristjan Staničić.
As part of the BIT fair, the Croatian delegation also met with representatives of travel agencies, airlines and tour operators and shipping companies. Minister Cappelli emphasized that Croatia and Italy have a long common history, which is why these two countries are deeply connected through culture and customs.
"Our country is one of the most popular destinations for Italian tourists and enjoys the image of a safe and ecologically preserved close destination with a rich eno-gastronomic offer. We are a particularly popular destination among Italian boaters and users of health tourism services. Therefore, from year to year we record an increase in the arrival of Italian tourists in Croatia, and as we could see, the interest of Italians to spend holidays in Croatia and explore new destinations continues to grow. We expect good results from this market in 2020 as well, especially due to the promotional activities undertaken within the Croatian Presidency of the Council of the EU, due to which Croatia will be exposed in all European media in the first half of the year. We also hope that the rich program as part of the presentation of Rijeka as the European Capital of Culture, which we presented to Italian journalists and travel agencies, will encourage Italians to spend part of their vacation in Kvarner. ", said Minister Cappelli.
Viviana Vukelić, Director of the CNTB Representation in Italy, commented on the promotional activities carried out by the CNTB in Italy:
"Italians especially appreciate gastronomy, natural beauty, culture, wellness and our crystal clear sea, so through our promotional activities we intensively communicate these key products. In addition to classic activities such as appearances at fairs, business workshops, presentations and cooperation with professional associations on the market, what the CNTB Representation in Italy will continue to work on is strengthening the image and recognition of Croatia through advertising, PR events and nurturing relationships with Italian media ”, Vukelic pointed out.
The CNTB stand was also visited by the head of the Milan City Tourism Office, Roberta Guaineri, who presented the direction of Milan tourism development to Croatian tourism leaders, as well as one of the most popular Italian football coaches of all time, Fabio Capello.
Costumed Krapina Neanderthals invite Italians to Zagorje
At the CNTB stand, during all days of the fair which is visited by more than 40 thousand people every year, the Krapina-Zagorje County Tourist Board presented its eno-gastro, cultural and musical offer, so all visitors to the fair had the opportunity to taste local products. a special attraction are the costumed Krapina Neanderthals who animated visitors on arrival in Zagorje and the Museum of Krapina Neanderthals.
At this year's fair within the CNTB stand, ten co-exhibitors presented their offer, including the tourist boards of Kvarner, Split-Dalmatia, Zadar and Krapina-Zagorje counties, the tourist boards of Zagreb and Opatija, and entities including Jadrolinija, Vir turizam, Solo Croazia and Bi village from Fažana.