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Croatian tourist agency she announced Public call for expressions of interest to implement marketing cooperation with the organizers of TOP events in 2025, and which with their recognition and reputation can contribute to national tourism promotion. Applications for the Public Call are received in electronic form by 21. October 2024.
"Croatia is recognized as a destination rich in different events, which are often the main reason for many guests to come. This is precisely why we plan to carry out marketing cooperation with the organizers of TOP events, that is, events of national importance, because this way, among other things, we directly support the promotion of this segment of the tourist offer, as well as the country as a whole. At the same time, events that take place outside the main tourist season and those events that contribute to increasing demand for our country, i.e. that affect the increase in tourist traffic and consumption, are especially important to us.", he said Kristjan Staničić, director of the Croatian Tourist Board.
These are activities and programs through which HTZ carries out marketing cooperation and activities with the organizers of the most important events of cultural, entertainment, sports and other content, which contribute to tourism promotion and the visibility of our country on a global level.
The main subject of the invitation is cooperation through the promotion of events in all phases of project implementation, while ensuring the visibility of the national tourist brand and communication messages of HTZ and the production of various photo/video materials.
Possible partners, or applicants, are the organizers of TOP events in Croatia that fulfill basic conditions stated in the competition, such as the fact that the events must represent the reason for coming; with the fact that priority will be given to events outside the main tourist season, then to significantly contribute to the promotion of the national tourism brand and the positive image of Croatia, to positively influence the development of the destination with their maintenance and activities and to increase tourist traffic and consumption, to present the tourism quality with their accompanying program offer of the destination and encourage visitors to spend more on tourism, etc.
A specially appointed commission will evaluate all received applications and proposals, and the decision on partner selection will be made by the HTZ Tourist Council.
Applications to the Public Call are received in electronic form by 21. October 2024. More details in the attachment.
Photo: hrturizam / Vinkovacje jeseni
