HTZ announces a tender for joint tourist board projects

It was held today 22st session of the Tourist Board of the Croatian National Tourist Board, at which the members of the council, among other things, adopted the decision on the announcement Public tender for the allocation of funds for the projects of the united tourist boards in 2023., and the decision on tendering was also adopted Public tender for the allocation of funds for projects of regional tourism boards in tourism-underdeveloped areas and the continent in 2023. These are tenders in which the funds, secured from of the Fund for Associated Tourist Boards, respectively Fund for underdeveloped tourism areas and the continent, to be awarded for research and strategic planning projects, development of tourist products, communication and advertising, and for destination management projects, as well as for projects that are realized with funds from EU funds.

"Through these tenders, we significantly contribute to the systematic improvement of the overall quality of the Croatian tourist offer, the promotion of Croatian tourism, but also to the development of those destinations that have not fully realized their tourist potential. Also, in this way, we continue to encourage the system of tourist boards to form associations that can thus more efficiently use financial resources, but also to better manage tourist destinations. With such an approach, we all together contribute to a stronger recognition of Croatian tourist destinations and create a system of sustainable and resilient tourism.", he said Kristjan Staničić, director of the Croatian Tourist Board, emphasizing that the tenders will be announced today.

At the session of the Tourist Council, i decision on the selection of strategic partners for the implementation of promotional campaigns on foreign markets in 2023, for which cooperation with tour operators and carriers was approved in the total amount of almost 3,4 million euros including VAT.

"Today, we made important decisions for the development and promotion of destinations in all parts of Croatia, as well as for promotion on foreign markets. We have allocated the largest funds so far, more than 8 million euros, for united tourist boards and for tourist boards in underdeveloped areas, for the development and improvement of the tourist product, destination management projects, as well as research and advertising projects. In the Croatian coast, the continent and the interior lies an extremely large tourist potential, the use of which contributes to the economic revitalization of those regions, but also to the reduction of the burden on highly developed destinations. foreign markets have also allocated the highest amounts so far, and in this context I would like to highlight strategic partnerships with airlines and tour operators, which this year, with the return of European competition and distant markets, will make the representation of Croatia even more effective.", she said Nikolina Brnjac, Minister of Tourism and Sports.

Let us also add that the members of the council adopted and the decision on the selection of media agencies for creating an advertising strategy and media plan and conducting marketing activities on foreign markets in 2023 and 2024 with the possibility of extension to 2025, and it is a question of a total of 14 markets. It was also adopted advertising decision na Expedia, one of the world's largest travel platforms, and the activities will be conducted in the markets Germany, Sweden, UK and USA.