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HR
Croatian tourist agency in collaboration with the agency Go2Digital u Split Airport implements new, interesting and innovative fragrance campaign.
Namely, numerous passengers in Split Airport leaving the plane and entering the airport area they can feel the specific smells of the Mediterranean - sea, pine, fresh citrus, lemon, orange, lavender, white cedar, etc.
Namely, according to research in the field of marketing and promotion even 75 place emotion is caused by smell, which is one of the most important sensations in shaping reality, mood and concentration. Guided by this, the smell and animation on the panel are followed by the title "Croatia - Immerse your senses".
"In the Croatian tourist community, we follow modern trends in the promotion of tourism, which is confirmed by this interesting campaign that attracts the attention of many passers-by, that is, our guests at the most frequented locations, and in the middle of the peak season, that is certainly the airport. We want to be innovative and immediately provide our guests with the feeling of summer, rest and comfort, and at the same time interest them and inform them about other Croatian destinations and parts of our overall tourist offer., said the director of the Croatian National Tourist Board Kristjan Staničić, adding that this activity will be carried out until the end of July.
