In the new Homo Turisticus podcast of the portal HrTurizam had only the honor to host Iva Bencun, the first person for adventure tourism in Croatia.
Bencun is the owner of the tourist agency for adventure tourism Feral Tour, the president is the president of the Association of Adventure Tourism HGK and the organizer of the Zadar Outdoor Festival, which is a great example of how to extend the tourist season.
Adventure tourism (active, outdoor) had a great growth in demand even before the Covid19 pandemic, and now the need for adventure tourism has only accelerated, because people are looking for active holidays and going to nature, as well as awareness of a healthy lifestyle.
As we know, if we want to expand the tourist season, then I do not have the element "Sun, sea, swimming" but we must offer quality and authentic content. Adventure tourism is one of the solutions. We have everything, from the story and the potential, but we do not have a complete product. Also, in the peak season, guests are no longer looking for only the sun and the sea, but the content. Content through which we raise tourist consumption and directly raise guest satisfaction with the overall trip.
Adventure tourism is no longer a trend, but an imperative for any serious tourist destination. Mountains, plains, sea, rivers, nature, authentic offer… we have it all. We just have to pack it nicely and offer it to the market.
Right on topic how adventure tourism can become the backbone of our tourist offer I talked to Iva Bencun. Enjoy.