Copenhagen launched an initiative to reduce the gap between visitors' desire to act sustainably and their actual behavior.

It is the message and brand of the destination.

Author  Goran Rihelj

11. July 2024.
We constantly talk about sustainable tourism, all research shows that tourists also want more sustainable trips, but we have a big gap between visitors' desire to act sustainably and their actual behavior. The data shows a great willingness of tourists, as 82% say they want to act sustainably, but only 22% have changed their behavior. With the aim of encouraging tourists to adopt sustainable practices and changing the way of thinking...
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Author  Goran Rihelj

11. July 2024.