Nikola Benvenuti, Vinistra: Istrian winemakers have long recognized the strength of the brand, the importance of togetherness and association for positioning on the wine map of the world

More than 130 exhibitors, top wines that will be enjoyed by the most demanding wine lovers, excellent food, great entertainment program and guest appearances of true stars of the wine world, all this is Vinistra, the longest-lived and ...

More than 130 exhibitors, top wines that will be enjoyed by the most demanding wine lovers, excellent food, great entertainment program and guest appearances of true stars of the wine world, all this is Vinistra, the longest lasting and by many the most attractive wine and wine equipment fair in Croatia.

Vinistra is a real example of how agriculture and production are developing, and in this case viticulture. Only by synergy through joining a cluster, association, LAg or whatever you call it, the name and form is not important, only synergy and joining forces is important. Members of the Vinistra association are registered producers of grapes and wine from the Istria County. Today, the association has about a hundred members, among whom some winemakers have been awarded many times, but also winemakers who have just started wine production. Also, the Association helps the performances of its members at domestic and foreign wine fairs and fairs, organizes trainings and helps promote the products of its members.

Nikola Benvenuti, Vinistra:  I can proudly say that we have become one of the most famous European wine regions

In the past 25 years, Vinistra has grown into a respectable wine event in the region, attended by wine lovers, wine professionals, market experts, but also the world's most respected critics, says Nikola Benvenuti, President of Vinistra, adding that this year the legendary British critic Steven Spurrier, who was remembered as the initiator of the Paris tasting in 1976, a turning point in modern wine history when, for the first time, quite unexpectedly, American wines were defeated by French ones.

"After that, nothing was the same on the wine scene. His visit and the visit of Oz Clark last year are a confirmation that Istrian wines are highly valued in the world. " Benvenuti points out and adds that Istria is a recognizable wine region, and wine is one of the strongest Istrian brands. "In order to further strengthen our brand and maintain the status of the leading wine region, it was necessary to develop a Strategy for the development of winemaking until 2030. This important guideline of Istrian winemaking, which follows global trends, expands export markets and strengthens competitiveness, will soon be presented to the public", Said Benvenuti.

When asked what motivates him that Vinistra is getting better and more attractive every year, not only for wine lovers and professionals related to the wine market, but also for tourists visiting Istria and Poreč, Benvenuti points out immediately and breathlessly: Simply - wine. "All these years of holding the event, Istrian wine has always been and remains in focus. We managed to create a recognizable Istrian brand from it, which reflects our tradition, culture and lifestyle. I can proudly say that we have become one of the most famous European wine regions, and it took a lot of work, effort, love, passion, but also knowledge and experience. And it is knowledge and experience that are crucial in creating great wines and maintaining an enviable level of quality even in the extremely demanding wine-growing years such as 2017. Says Benvenuti.

Wine has become one of the strongest Istrian brands and it is certainly no accident. All this is inscribed in the tourism development strategy of the Istrian County as well as Vinistra. For years, the wine story has been built step by step, and today they are finally reaping the fruits of hard work and the door is open to quality and sustainable development. All together, not one, because together they are stronger. Logically, right?

It is the Vinistra association that, through a strong brand and synergy, has managed to position itself as the best wine region and respected in the world. "Istrian winemakers have long recognized the strength of the brand and the importance of togetherness and association for positioning on the wine map of the world. Joint market presence enables much greater visibility, access to EU funds, strengthens the brand and is extremely important for its promotion. Over the past decade, we have made extremely big strides, we have invested in vineyards, cellars, plantations, technology, our wines have been awarded and appreciated around the world. In order to further strengthen our brand and maintain the status of a leading wine region, it was necessary to develop a Strategy for the development of winemaking until 2030. This important guideline for the development of Istrian winemaking, which follows global trends, expands export markets and strengthens competitiveness, will soon be presented to the public. Says Benvenuti

You can see and experience all your splendor and power of the Vinistra brand and Istrian wine at the international exhibition of wine and wine equipment Vinistra, which will be held in Poreč from 11-13.05.2018. This year's Vinistra is a record for the number of exhibitors, but also for the number of samples in the evaluation, and Benvenuti was pleased to announce the arrival of legendary British critic and winemaker Steven Spurrier, a great friend of Istria and Istrian winemakers, the man most responsible for democratizing the world's wine regions.

"I am extremely glad that this year, on the eve of the jubilee Vinistra, a record 10 Malvasia samples from seven countries applied for the 270th International Malvasia World Competition. 207 samples from Croatia, 37 from Italy, 11 from Slovenia, nine from Spain, four from Greece and one sample each from Portugal and Montenegro. 312 samples of other wines, 28 samples of strong alcoholic beverages and 17 samples of oil arrived at the competition. A total of 627 samples. The constant increase in the number of samples of indigenous varieties that arrive for evaluation World of Malvasia, the rising level of quality of these samples and every year a new wine star awarded by an expert jury is a confirmation that we are doing a good job and that Istria can stand on the world's most famous wine regions"Concludes Benvenuti.

Vinistra also showed the biggest critic that association and synergy through clusters / associations is the only right path to strategic and sustainable development. This should be the main basis of the Strategy for the development of our tourism - the development of quality indigenous content, the development and encouragement of micro and small entrepreneurship and sustainable development. While we declare the construction of large hotels and resorts as strategic investments for the development of our tourism, we are losing the very essence of tourism, and that is the people and our culture and way of life. Investments in hotels will come by themselves if they have a quality, stable and financially viable tourist product. Capital goes where it is desired and where it can be fertilized.

Also, this is a real example of how to connect blue and green Croatia, ie to connect production and consumption by connecting thousands of small family farms and clusters with consumption in the tourism sector. But individuals cannot do it alone, so a vision and a clear strategy are needed, as the Istrian County did long ago. And that is exactly why today Istria is where our tourist region is by far the best. Where is the Ministry of Tourism in this whole story?

It is tourism, not through tourism consumption again to encourage imports.

Related news that I recommend you definitely read: 

ISTRIAN WINERY ANNOUNCED THE DEVELOPMENT OF A STRATEGY FOR THE DEVELOPMENT OF WINE AND VITICULTURE UNTIL 2030

THE COMBINATION OF "BLUE" AND "GREEN" CROATIA - DOES IT SOUND TO YOU?

SAŠA ŠPIRANEC: WINERS MUST BE ORGANIZED IN FOUR GREAT ASSOCIATIONS: SLAVONIA, DALMATIA, ISTRIA AND KVARNER, AND HILLY CROATIA

LAGUNA POREČ AND VINISTRA SIGNED AGREEMENT ON BUSINESS COOPERATION UNTIL 2019

FIND OUT WHY ISTRIA WINE & WALK IS ONE OF THE BEST TOURIST STORIES IN CROATIA

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