Public call for marketing cooperation with the organizers of TOP events has been published

Croatian tourist agency she announced Public call for expressions of interest to implement marketing cooperation with the organizers of TOP events in 2024., and which can contribute to national tourism promotion through recognition and reputation. HTZ thus supports the promotion of events as a special form of Croatian tourist offer and an important reason for the arrival of tourists to Croatian destinations, especially outside the main tourist season. Applications to the public call are received in electronic form by January 15, 2024, and the total funds available as part of the public call amount to 1.250.000 euros.

"Cooperation with the organizers of TOP events is extremely important in positioning Croatia as an attractive tourist destination, which with its wide range of tourist products successfully attracts numerous guests of different groups. We support those events that enrich the tourist offer in destinations and are a strong motive for the arrival of guests, especially in before and after the season, and therefore on this occasion we invite the organizers of TOP events to sign up and join this program", he said Kristjan Staničić, director of the Croatian Tourist Board.

It is a program through which HTZ carries out marketing cooperation and activities with the organizers of the most important events of cultural, entertainment, sports and other content, which contribute to the tourism promotion and visibility of our country, that is, the quality of the overall Croatian tourist offer and which influence the increase in tourist traffic and overall consumption. 

The main subject of the call is cooperation through the promotion of events in all phases of project implementation, while ensuring the visibility of the national tourism brand and communication messages of HTZ and the production of various photo/video materials.

Possible partners, or applicants, are the organizers of TOP events in Croatia that fulfill certain requirements basic conditions specified in the competition, such as the fact that the events must represent a motive for coming, that they significantly contribute to the promotion of the national tourist brand and the positive image of Croatia, that with their maintenance and activities they positively influence the development of the destination and increase tourist traffic and consumption, that their accompanying program presents quality tourism offer of the destination and encourage visitors to spend more on tourism, etc.

Let us add that a specially appointed commission will evaluate all received applications and proposals, and the decision on the choice of partners will be made by the Tourist Council of HTZ.

Cover photo: Vinkovac autumn