A pilot project putting gender equality at the center of tourism recovery plans is being implemented in Costa Rica, the Dominican Republic, Jordan and Mexico.
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Based on UNWTO forecasts, global international tourist arrivals could reach 80% to 95% of pre-pandemic levels this year
The travel recovery continued in late 2022, thanks to much reduced demand and excess savings accumulated during the pandemic
A number of countries are using incentives to rebalance tourism levels after the pandemic, so Taiwan is not the first destination to pay tourists to visit them
International tourism is on track to return to pre-pandemic levels, with twice as many people traveling during the first quarter of 2023 than during the same period in 2022.
Europe must be ready to effectively manage the increased demand.
Investments, innovations, preservation of the environment and care for people are key to the full recovery of tourism.
After a summer of strong tourism demand, international tourist arrivals to Europe are only 3,2% below 2019 levels, and overnight stays are down 1,3% in the January-September period
Other countries with strong growth in tourism are Armenia, Montenegro and Serbia.
International tourism is well on its way to fully recovering in 2024.
The road to recovery and growth is paved with togetherness, green initiatives and digital progress.