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“In the world of marketing, the thing is simple: you have to be special, different, special. You have to have what others don’t have. You have to know how to inspire, and you will only be able to do that if you inspire yourself. Something that especially deserves to be talked about, to be noticed. That is something extraordinary. New. Interesting. It's a blue cow. Boring is invisible. The brown cow is boring ", wrote Seth Godin, ...
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