Promotion in China: Exhibition of photos of Croatia in the tower, which is visited by about 50.000 people a day

Author  HrTurizam Promo

12. April 2024.

Within the famous and frequent Shanghai Oriental Pearl Tower an exhibition of beautiful photographs is underway Croatia where special emphasis is placed on the unique sights of our country, UNESCO heritage and enchanting nature.

These are the parts of the overall Croatian tourist offer in which Chinese tourists show the greatest interest.

The exhibition contains 38 photos, and it was realized by Representations of HTZ in China, which on this occasion, for numerous visitors, also held several special presentations of Croatian tourist offers in the same space.

"For this exhibition, we have prepared photos from 10 Croatian tourist clusters, which also contain details about the locations, as well as QR codes for additional promotion via social networks. The photos are displayed on LED screens and are exhibited inside the lower dome of the tower, where the turnover of visitors is very high. Namely, according to official data, the average daily number of visitors to the tower is around 50 people, so this exhibition represents an excellent additional promotion of Croatian tourism on the large and important Chinese market.", she stated Frank Gulin, director of the HTZ Representative Office in China, emphasizing that Croatia occupies a position on the Chinese market as an attractive destination for the Chinese.

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Also, during the exhibition, the Shanghai Spring Fair was held in front of the tower itself "Spring Fair" where the many visitors of this three-day event were given appropriate Croatian souvenirs, and visitors had the opportunity to taste and buy Croatian wines and other autochthonous Croatian products.

China exhibition by Frank Gulin Htz

Franka Gulin Kina award voyage htz
Franka Gulin - Voyage award

Additionally, Croatia is by readers of a popular Chinese magazine Voyage awarded as one of destination with the best offer of cultural tourism, and it is interesting that the voting for the awards lasted from December 2023 with an appropriate campaign on the aforementioned magazine's social networks.

In the coming period, special business presentations will be held on the Chinese market for the largest agencies in Beijing, Shanghai, Guangzhou, Shenzhen and Chongqing, and Croatia will be represented at the large tourist fair ITB China, which will also be held in mid-May in Shanghai.

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Author  HrTurizam Promo

12. April 2024.