On Thursday, the leading Croatian tourism company Valamar Riviera celebrated an important jubilee and commemorated 70 years of successful business.
During 70 years of business, Valamar Riviera strongly shaped the development of tourism and became a leader of economic and social development in the most successful tourist destinations in Croatia. In its beginnings, in 1953, the then Riviera Poreč managed only about two hundred beds and about twenty employees. Today, Valamar employs more than 8.000 employees in 37 hotels and resorts and 15 campsites along the Adriatic coast, and in the last five years, the business has expanded to include winter tourism in Austria.
Valamar is the largest investor in Croatian tourism, having invested more than one billion euros in the last twenty years, which strongly repositioned the portfolio towards high-quality and added-value tourism. For the last seven years, Valamar has been recognized as the best employer in tourism in Croatia, and this year alone, an additional 25 million euros were invested in employee salaries and rewards.
Investments in socially responsible business account for 3 to 5% of annual income with an emphasis on employee development, student scholarships, investments in tourist infrastructure such as walkways, bicycle paths, playgrounds and beaches, support for cultural and sports destination events and numerous initiatives aimed at raising the quality of life in local communities. Valamar is the winner of numerous awards for environmental protection and energy transition and is recognized at the European level as one of the climate leaders in the tourism industry.