Zagreb was successfully presented in the USA at the 35th Virtuoso Travel Week

The Tourist Board of the City of Zagreb is participating in another one Virtuoso Travel Week which takes place from August 12 to 18 in Las Vegas. It is the most important global event in the travel industry, which is being held for the 35th time, and this year more than 5.000 top travel companies and the most influential travel agencies and industry consultants from 105 countries are participating, live and virtually.

"The US market is our most important distant market, where we have been systematically promoting Zagreb for the past few years. The interest in Zagreb is exceptional, and this is confirmed by the results of the previous part of the year, according to which guests from the USA are the first in terms of overnight stays among foreign guests. Namely, with more than 110.000 overnight stays, the Americans achieved an increase of 27% compared to 2022, which is the largest percentage increase compared to our other broadcasting markets. with Virtuoso shows impressive results - Virtuoso network traffic increase from US$ 938.300,00 in 2019 to US$ 1,2 million this year from the North American and Australian markets. Forecasts for 2024 are very optimistic and include growth from the markets of Latin America and Asia, which are increasingly showing interest in the Croatian capital and its surroundings", said the director of TZGZ, Martina Bienenfeld, which held a series of meetings presenting Zagreb's tourist offer.

It is interesting to point out that, during the opening ceremony, the opening speech of the President and CEO of Virtuos, Mr. Matthew Upchurch, was joined by the Executive Vice President of Virtuos, Mr. David Kolner. He shared his optimism with the participants and presented the results of Virtuos sales, which for the period January - June exceeded sales by 37% compared to the same period in 2022, and compared to 2019 by as much as 56%. He also highlighted the great results of bookings for 2024 and 2025, which have already increased by more than 107% compared to 2019.

Each year, Virtuoso improves ways to connect participants in the network and increase the efficiency of the seven-day gathering. Thus, other important events of the week included the "Under One Sky" lunch with the presentation of the results of the "Virtuoso Impact Report, Sustainable Travel-2023", then the all-day Globetrotting sessions, as well as the Partner Lounge for meetings, Cafe Cruise, etc. Virtuoso Travel Week is throughout the week days of professional development, familiarization with the latest trends in luxury travel, numerous meetings with partners and encouraging sales of the destination met expectations and enabled the promotion of Zagreb and Croatia globally.

Photo source: Zagreb Tourist Board