Adria Hotel Forum, the leading hotel investment conference for Southeast Europe, is changing its structure


1. September 2022.

After 8 years of being held in Zagreb and one edition in Belgrade (in 2019) Adria Hotel Forum (AHF), the leading hotel-investment conference for Southeast Europe is being held for the first time in Greece, 26.-27. September in Antena.

Also, from this year Adria Hotel Forum is changing its structure. 

It adds Bulgaria, Romania and Greece to the focus and program, and under the new name - IDEA (Investment in the Development of Eastern & Central European Assets) to connect all countries of the SEE and CEE regions and provide an overview of investment events, but also to direct potential investments to all countries of the SEE and CEE regions.

Conference organizers, The Bench, as one of the reasons for going to Athens, they cite the fact that Greece is currently one of the most desirable destinations in Europe for investments in tourism.

Marina Franolić, director for Central and Eastern Europe, stated that the sponsors of the conference, mostly well-known hotel brands, are extremely satisfied with the fact that the conference is moving to Greece - which confirms the favorable investment climate. 

Screenshots 2022 09 01 at 11

As in all previous years, the conference will bring together extremely famous names in the hotel industry, and one of the already confirmed speakers at this year's IDEEA is Dimitris Manikis, president of the Wyndham Hotels & Resort Group for Europe, the Middle East, Eurasia and Africa.

How great the interest in investing really is and how important the conference is for the region is proven by the enviable number of international speakers:

  • Maria Ashton, Vice President and Head of Luxury Development, Accor Northern Europe
  • Paulina Bohdanowicz-Godfrey, Senior Director of Energy and Environment for EMEA, Hilton
  • Mike Collini, Vice President for Development Central, Eastern and Southern Europe, Hilton
  • Jérôme Lassara. Vice President of Development, Accor Southern Europe
  • Elie Milky, Vice President of Development, Radisson Hotel Group
  • Andrea Rother, Director of Development for Central and Eastern Europe, Choice Hotels

And many others.

For all our readers, we have provided registrations at special prices and you can register via of this link, and get a discount of 300 euros. More information about the conference itself, the program and the speakers is available at official site. 




1. September 2022.