The fair in New York confirmed: Croatia is among the most desirable destinations for Americans

A special award was presented to Croatia in New York

Author  HrTurizam Promo

January 29, 2024

The Croatian exhibition space is one of the busiest at the fair New York Travel & Adventure Show, the largest American travel fair that takes place in New York on January 27 and 28. She organized the presentation of Croatia at the fair Croatian tourist agency i CNTB office in New York, while as part of the Croatian pavilion, 11 Croatian destinations present their offer in addition to numerous agencies and hotel companies.  

"It is a renowned worldwide tourist event, during which the Croatian tourism sector has the opportunity to highlight a wide range of domestic tourist products, all with the aim of quality promotion of our country as a safe, accessible and year-round destination. Our country is known on the American market for its stunning landscapes, rich cultural heritage and warm hospitality, all of which are recognized by numerous agents, as well as the audience itself, so we can conclude that Croatia is among the favorite European destinations of Americans", she pointed out Leila Krešić Jurić, director of the HTZ Representative Office in New York, noting that this year the office in New York is celebrating its 25th anniversary.

Over 1.500 accredited agents, 400 media representatives and 30% more tickets sold compared to the previous year confirm that this is indeed an excellent place for the promotion of Croatian tourism. As part of the exhibition pavilion, which she provided for the second year in a row Croatian tourist agency presentations of regions and companies from the private sector and meetings with American agents take place intensively during the two days of the fair.

"Croatia's presence at such significant events, as well as the representation of Croatian destinations in the offers of American tour operators and agencies, is extremely important for Croatian tourism. I would like to remind you that for us the American market is the most important far market from which we generate the largest tourist traffic, and we are very proud of everything so far achieved results. Last year, for the first time, we exceeded 700 arrivals of Americans, who achieved over 2 million overnight stays, and this year we expect a continuation of the positive trend and growth in traffic.", he said Kristjan Staničić, director of the Croatian Tourist Board.

Let's add that HTZ was awarded a special award for the best and most creative approach in presenting to travel agents, making this year's appearance of Croatia at the fair even more successful. A special award was given to director Leila Krešić Jurić, in the presence of the Ambassador of the Republic of Croatia to the USA, Pjero Šimunović. John V. Golicz, director of the fair New York Travel & Adventure Show.

Director of the fair, Dir

Also, this year there was an additional tasting of Croatian wines for agents, which was attended by over 200 agents, and there were also special prizes provided by Croatian co-exhibitors. Participation in the fair in New York is proof of Croatia's commitment to expanding its presence on the American tourist market and its desire to encourage international cooperation.

Let's add that at the fair, from the destinations, i.e. tourist boards, TZ Dubrovnik-Neretvanska, TZ Split-Dalmatia, TZ Šibenik-Knin, TZ Zadar, TZ Ličko-Senjska and TZ Primorje-Gorski County are represented, as well as the tourist boards of the cities of Dubrovnik, Split, Šibenik and Zagreb, while jointly performing at the fair i tourist board of the island of Hvar. Along with them, the NP Plitvička Jezera and the Barać Caves are presented, which appear in the section dedicated to outdoor activities.

Photo source: HTZ

Author  HrTurizam Promo

January 29, 2024